Services

I do not register domain names for you, but I am glad to help walk you through the process? Why? Because it is critical to you to be the sole owner of your domain name. You can then assign to me the access I need to do all the technical work, but in the end, you are the owner with full control and final say over your domain name.

Registering a domain name involves using a domain name registration service. There are several to chose from. If you want a .pt domain name, we will need to use a Portuguese registration service. For other options, like .com, .biz, you will have several options. Again, I will coach you through the process. Depending on the type of domain name, you can expect to pay €5 or more. A .pt domain typically costs around €15 per year.

While site building platforms like Wix or Squarespace can simplify the process of building a website, there is still a lot of work you have to do in order to have a decent website. As of April 1, 2026, the entry-level plan for Wix still costs €14 per month, and you still have to do all the work of building and managing your website. Also, when you use a service like Wix or Squarespace, you are essentially tied to their platform, so if you want to leave, you have to start over. I build your site using standard HTML, CSS, and JavaScript. If you decide to take your website somewhere else, you will have thousands of options. You own your website.

The European Accessibility Act (EAA) uses WCAG version 2.1 AA guidelines for website accessibility. I build my websites to conform to the WCAG 2.1 AA guidelines. While I can not guarantee full compliance, I do my best to follow these guidelines, and will run a basic accessibility audit prior to launching the website. If any accessibility issue is discovered, I will fix the issue with no additional charge.

Yes, the standard website will comply with GDPR. The website does not use cookies. In addition, the contact form comes with a privacy statement describing what data is collected, where it is sent, how it is used. This data is then purged from the system 30 days after the contact form is sent. For website analytics, I use Matomo, a privacy-first web analytics system.

The standard plan website supports a single language. You can use Portuguese or English. The only translation I provide is machine translation using DeepL. If you want your site to have two or more languages, contact me and we can discuss a custom plan to support that.

No, not at all. All website maintenance plans are month-to-month. You only need to give me 30 days notice to end your maintenance plan. If you decide to go in a different direction, I will even provide full documentation of your website’s configuration and help with the transition to your new hosting provider.

Often, budget concerns will prevent an accessibility audit of every page on the site, especially for larger sites. For a quick accessibility audit, I will focus on these key pages:

• The home page
• A typical content page
• The primary contact form page

While this won’t provide a full accounting of the possible accessibility issues, it will find several repeated problems.

Track these key metrics: your position in local search results for target keywords, Google Business Profile views and actions (calls, direction requests, website clicks), organic website traffic from local searches, phone calls and form submissions, and ultimately new customer acquisitions. Google Business Profile Insights and Google Analytics provide most of this data. Measure month-over-month trends rather than day-to-day fluctuations; local SEO improvements compound over time.

You need a physical location where you serve customers, but it can be a service area business (SAB) where you travel to customers rather than having them visit you. Google allows SABs to hide their street address and instead specify service areas. Examples include plumbers, electricians, and house cleaners. You still need a legitimate physical address for verification, but you can optimize for the areas you serve.

The biggest mistakes include: neglecting or abandoning their Google Business Profile, having inconsistent business information across websites, ignoring customer reviews or not responding to them, using only generic keywords instead of location-specific terms, not optimizing for mobile users, and treating local SEO as a one-time task instead of an ongoing effort. Another common error is creating multiple listings for one location, which confuses search engines and splits your authority.