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My approach to Building Websites

“Give me 6 hours to chop down a tree and I would spend the first 4 hours sharpening my axe.” – Abraham Lincoln

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How I put technology to work for your business

Most developers rush to start building. I don't.
Like Lincoln sharpening his axe before cutting down the tree, I invest time upfront to understand your business goals and needs. A clear, shared definition of what success looks like drives better results than jumping straight into design.
Here's how I approach every project:
  • 1

    Discovery

    Discovery is the process of clearly defining business goals and expected outcomes, how these goals will be measured, and understanding what the website needs to achieve.

    • Free consultation

    • Strategic planning

    • Shared vision

  • 2

    UX Design & Planning

    I’ll create a site structure that guides visitors toward taking action—whether that’s contacting you, making a purchase, or learning about your services. This phase focuses on organization and user flow before visual design.

    • Site map

    • Wireframes for key pages

    • Content outline

  • 3

    UI Design & Development

    I’ll design and build your website using WordPress and modern development practices. You’ll review designs, provide content, and see progress through a staging site before launch.

    • Custom WordPress theme

    • Performance Optimization

    • Accessibility

    • Responsive design

  • 4

    Maintain & Grow

    After launch, I provide ongoing support through website management plans. Regular updates, security monitoring, and backups keep your site running smoothly while you focus on your business.

    • Monthly management plans

    • Local SEO

    • Analytics tracking