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My Tech Stack

"It's a poor craftsman that blames his tools" while an expert craftsman picks the right tools for the job.

Custom Website Development

The software and services I use for custom website development

  • Wordpress
    Incredibly flexible and can be customized for for nearly any need.
    The world's most popular system for building websites.
    More resources than any other system.
  • Bricks
    Makes it easy to build fast, accessible, and mobile-friendly websites.
    Total control over the code and output.
  • Core framework
    Having a CSS framework ensures a consistent and manageble web design.
    Core Framework makes it easy to manage all your web design colors, spacing and other key elements.
  • Acf
    Turns WordPress from a blogging platform into a content management system.
    With ACF, creating and managing reusable content is no longer a hassle.
  • Bricks forge
    Extend Bricks and WordPress with sophisticated web forms.
    Add custom data types.
    A great system for adding animations to your website.

Local SEO

The tools and services I use for local SEO.

  • Screaming frog
    The single most important SEO tool I use, if I could only have one, it would be the Screaming Frog SEO Spider.
    No better tool for fully understanding the state of your website.
    Also very helpful for competitor research.
  • Umami analytics
    A privacy-focused alternative to Google Analytics.
    Track all the basics such as page views and visitors.
    Track custom events and UTM tracking.
    Build robust, actionable reports.
  • Se ranking hero
    Provides detailed reports on backlinks, site health, and keyword opportunities that help me identify quick wins for improving local search visibility.
    Includes tools for monitoring online reviews and local citations, making it easier to manage the factors that Google uses to rank local businesses.
    Tracks how your clients rank for local keywords across multiple search engines, so you can show them exactly where they stand against competitors in their area.
  • Google search console hero
    Shows exactly which search queries bring visitors to your site, revealing opportunities to target terms your customers actually use.
    Alerts you to technical issues like mobile usability problems or indexing errors that could hurt your search rankings.
    Tracks your site's performance in Google Search with real data on clicks, impressions, and average position for every page.
  • Slim seo hero
    Optimizes your WordPress site's structure and metadata behind the scenes, letting you focus on content instead of configuration.
    Stays lightweight and fast, adding SEO functionality without slowing down your website like heavier alternatives can.

Website Maintenance Plans

The tools and services I use for website maintenance plans.

  • Cloudflare cdn waf
    Use Cloudflare to speed up your website with their Content Delivery Network (CDN).
    Improve your website's security using the Cloudflare Web Application Firewall to help secure your website.
    Secure your contact forms from Spam with Cloudflare's Turnstile system.
  • Patchstack hero image
    Monitors your WordPress site for security vulnerabilities in plugins and themes before hackers can exploit them.
    Provides real-time protection against common attacks, blocking threats automatically without slowing down your site.
    Alerts you to security issues with clear explanations of the risk and what needs to be updated or fixed.

Custom Email for Small Businesses

The software and services I use for custom email services for small businesses.

  • Smtp2go website
    Thanks to spammers, sending email from your website has never been more dificult.
    An SMTP service provider ensures your website emails are reliably delivered and don't wind up in the spam folder.
  • Mailboxorg hero
    Provides professional email with your domain name, helping you look credible and established to customers.
    Includes strong spam filtering and security features, reducing the time you spend dealing with junk mail and threats.
    Offers encrypted email options for businesses that handle sensitive customer information, adding an extra layer of protection.

Website Accessibility

The software and services I use to help small businesses with website accessibility.

  • Axe devtools extension hero
    Scans your website right in the browser to identify accessibility issues that could prevent people with disabilities from using your site.
    Helps ensure your site meets legal requirements like ADA compliance, protecting you from potential accessibility lawsuits.
  • Nvda screen reader hero
    Lets me test how your website sounds to visitors who are blind or visually impaired, revealing navigation issues that visual testing misses.
    Helps identify missing image descriptions, confusing link text, and other problems that make sites difficult to use with assistive technology.
    Free and open-source software that provides professional-grade accessibility testing without ongoing costs.